The WR.UP® Project

The challenge we faced with this project was to make a pants that would produce a real “push-up” effect on the buttocks of those who would wear it. It was a long and hard job but the result was amazing.

The WR.UP® Project

The challenge we faced with this project was to make a pants that would produce a real “push-up” effect on the buttocks of those who would wear it. It was a long and hard job but the result was amazing.

The Idea

The inspirational research idea was to develop a technology wich, combining materials, cuts and constructive solutions, would emphasize and sculpts the lines that the human body anatomy already offers as a harmonious whole.

The Idea

The inspirational research idea was to develop a technology wich, combining materials, cuts and constructive solutions, would emphasize and sculpts the lines that the human body anatomy already offers as a harmonious whole.

The Technology

Developed through an indent research on materials, modelling, and innovative technical solutions, the WR.UP® technology shapes and holds in the female body on the buttocks, thighs and waistline. The nature itself of jersey and a game of cuts studied with extreme care, produce a wrapping fit and modelling effect, which emphasize the female body in all its shapes.

The Patent

Every trousers detail is protected by a patent, which is provided for and includes also many further developments of the modelling lines, materials compositions and applicable technical solutions.

Want to know more about this project? Do you have any ideas and do not know how to develop it? Talk to us

* sending the form you agree with our Privacy Policy

Thanks for Watching!

LET's talk about your project
Back to ServicesGet In Touch

CREDITS

WR.UP® patent and trademark are registered from Freddy S.p.a. – All rights are reserved – Copying and reproduction of any content on this page is strictly prohibited.

Project by Ownlab ©2018 – All right reserved

We use cookies to offer you the best user experience on our site. By clicking on "Accept" you will consent to the use of cookies in accordance with our Cookies Policy. You can also refuse consent by clicking on "Reject", or customize your choice by clicking on "Settings"

Privacy Settings saved!
Privacy Settings

When you visit a website, it can store or retrieve information on your browser, mainly in the form of cookies. Check here the active services on our site that can store cookies and personalize your consent.

These cookies are necessary for the operation of the website and can not be deactivated in our systems.

We use this cookie to identify a visitor on the site, so that we can know which videos he has watched across different pages.
  • __distillery

In order to use this website we use the following technically required cookies
  • wordpress_test_cookie
  • wordpress_logged_in_
  • wordpress_sec
  • pll_language
  • wp-saving-post
  • wp-settings-1
  • wp-settings-time-1

For performance reasons, we use Cloudflare as a CDN network. This saves a "__cfduid" cookie to apply security settings for each customer. This cookie is required for Cloudflare's security features and can not be disabled.
  • __cfduid

Decline all Services
Accept all Services

Pin It on Pinterest