The WR.UP® Project
The challenge we faced with this project was to make a pants that would produce a real “push-up” effect on the buttocks of those who would wear it. It was a long and hard job but the result was amazing.
The WR.UP® Project
The challenge we faced with this project was to make a pants that would produce a real “push-up” effect on the buttocks of those who would wear it. It was a long and hard job but the result was amazing.
The inspirational research idea was to develop a technology wich, combining materials, cuts and constructive solutions, would emphasize and sculpts the lines that the human body anatomy already offers as a harmonious whole.
The inspirational research idea was to develop a technology wich, combining materials, cuts and constructive solutions, would emphasize and sculpts the lines that the human body anatomy already offers as a harmonious whole.
Developed through an indent research on materials, modelling, and innovative technical solutions, the WR.UP® technology shapes and holds in the female body on the buttocks, thighs and waistline. The nature itself of jersey and a game of cuts studied with extreme care, produce a wrapping fit and modelling effect, which emphasize the female body in all its shapes.
Every trousers detail is protected by a patent, which is provided for and includes also many further developments of the modelling lines, materials compositions and applicable technical solutions.
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CREDITS
WR.UP® patent and trademark are registered from Freddy S.p.a. – All rights are reserved – Copying and reproduction of any content on this page is strictly prohibited.
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